As Zorik began to spend time in his native territory, exploring its treasures, travelling among its people and uncovering the country’s secrets and traditions, he came to realise that Armenia had a deep rooted wine culture which seemed to have all but disappeared after years of Soviet rule.
This wonderful journey into the world of wine began many years ago when Zorik visited Armenia for the very first time in 1998.
He remained powerfully impressed by the beauty and spirit of his ancestral homeland. Armenia captivated him and he instantly realised that he would return to set roots there. Few know that before delving into his adventure in wine Zorik initially revived a dormant tricotage factory in the southern city of Kapan providing a livelihood for over 250 women in the impoverished city. This opened the gates to frequent travels in Armenia.