As Zorik began to spend time in his native territory, exploring its treasures, travelling among its people and uncovering the country’s secrets and traditions, he came to realise that Armenia had a deep rooted wine culture which seemed to have all but disappeared after years of Soviet rule.
A Beautiful Madness
A Forgotten wine culture
Road less travelled
A marvellous idea began to take shape and never one to follow convention, Zorik changed his mind about buying a vineyard in Tuscany in favour of returning to his ancestral roots in Armenia. Together, with his wife Yeraz, they embarked on a journey to restore traditional vinicultural values in a quest to create truly profound wines which would speak of this magical place. It took a dream, commitment and determination to make it all come together.
Beyond the dream
Two decades on, Zorik and Yeraz, now joined by their children Oshin and Nayiri, continue to step beyond the dream and take the adventure further. Interpreted through the lens of thoughtful and sustainable winemaking they continue to rediscover the ancient heritage of Armenian wine.